A Look Back at AAPG ACE 2018
June 11th 2018
It’s been a few weeks since the AAPG ACE 2018 Conference at Salt Lake City and we wanted to take a look back at what was a very positive conference for the Ava Team; the general upturn in fortunes for the industry was reflected in the conversations and interactions we had at the conference.
First, we want to thank all the attendees who stopped by our stand and engaged with us throughout the conference. We enjoyed lively discussions and appreciate the valuable client feedback we received.
Ben Meyer, Ava Managing Director, stresses that “client/end user feedback is vital for product companies like ours, who work hard to combine their expertise with the demands of the market in our solutions. Without the active engagement, open, and sometimes challenging, feedback from those working on the front line, it becomes increasingly difficult to add value to our products.”
This year’s conference was particularly exciting for us because we launched our second product: Ava Saturation (you can read all about that it in our press release). We performed live demonstrations which generated interesting and positive feedback from a wide range of operators and domain experts. We would like to thank all those who offered their time and feedback during the conference.
We also demonstrated a proof of concept version of our next product Ava Structure, and again received positive, constructive and insightful feedback. During down turns, the industry tends to battened down the hatches and go into hibernation. This behaviour stops the client/vendor feedback loop, damaging the industry’s potential to innovate its way out of tough times. It was refreshing to see a return to open and positive communication this early in what may be the start of the next bear market for oil and gas.
Our Geoscience Director, Viki O’Connor, and Simon Lomas, Ava Clastics Product Manager, also attended the SEPM's (Society for Sedimentary Geology) Deepwater Research Group session on ‘Advances in Data Analysis and Reservoir Modelling Approaches’. The session featured topics closely related to an upcoming release of the Deep-Marine Architecture Knowledge Store (DMAKS) database as part of Ava Clastics and presented an exciting learning opportunity for the team.
In all, the conference was a great success, the organisers did a fantastic job pulling it together, and we are already looking forward to the 2019 edition of the conference in San Antonio!